# Clarro - SaaS Business Management & Automation Software for Services

> Clarro is a premium, all-in-one SaaS business management and automation platform designed specifically for service-based industries in Canada and the United States. It provides robust tools for online booking, scheduling, dispatching, estimating, invoicing, client portals, payments, review management, and automated marketing.

## Core Features & System Modules

- **Online Booking & Real-time Scheduling** (`online-booking.shtml`, `scheduling-software.shtml`)
  - Centralized booking widget and custom client booking links.
  - Multi-location/franchise calendar synchronization.
  - Automatic timezone management and calendar availability matching.
- **Task & Dispatch Management** (`manage-task.shtml`, `dispatching-software.shtml`)
  - Visual, interactive drag-and-drop dispatch board for jobs.
  - GPS-based real-time tracking for field technicians (`gps-tracking.shtml`).
  - Employee time tracking and mileage recording (`employee-time-tracking.shtml`).
- **Estimation, Invoicing & Price Books** (`estimating-software.shtml`, `invoicing-software.shtml`, `price-book-management.shtml`)
  - Multi-option estimate proposal generator (Good/Better/Best options).
  - Instantly convert approved estimates into active jobs and invoices.
- **Payments, Card Readers & Financing** (`accept-payments.shtml`, `business-financing.shtml`, `consumer-financing.shtml`, `card-reader.shtml`, `instapay.shtml`)
  - On-site mobile payment processing with card readers.
  - Instapay for immediate funds clearance.
  - Integrations for consumer credit applications during high-value jobs.
- **CRM & Client Portal** (`customer-management.shtml`, `customer-portal.shtml`, `client-management.shtml`)
  - Client self-service portal for paying invoices, request services, and viewing past history.
  - Unified inbox for automated reminders, SMS, and email communication (`automated-sms-email-reminders.shtml`).
- **Marketing, Reviews & Loyalty** (`automated-marketing.shtml`, `review-management-software.shtml`, `loyalty-program-integration.shtml`, `referral-program-management.shtml`)
  - Automated review request campaigns via email/SMS post-job completion.
  - Customer loyalty point programs and referral reward structures.

## Supported Service Industries

Clarro uses specialized, high-converting industry pages with tailored local copy and stats:
- **Beauty & Wellness**:
  - Salon Management: `salon-management-software.shtml`
  - Barber Shop: `barbershop-software.shtml`
  - Nail Salon: `nail-salon-software.shtml`
  - Massage Therapy: `massage-therapy-home-service-software.shtml`
  - Health & Wellness: `health-wellness-software.shtml`
  - Beauty Clinics: `beauty-clinics.shtml`
- **Home Services**:
  - HVAC Repair: `hvac-software.shtml`
  - Plumbing: `plumbing-services-software.shtml`
  - Electrical Services: `electrical-services-software.shtml`
  - Appliance Repair: `appliance-repair-software.shtml`
  - Roofing Repair: `roofing-repair-services-software.shtml`
  - Cleaning Services: `cleaning-service-software.shtml`
  - Carpet & Upholstery Cleaning: `carpet-and-upholstery-cleaning.shtml`
  - Lawn Care & Landscaping: `lawn-care-software.shtml`, `landscaping-services-software.shtml`
  - Pest Control: `pest-control-software.shtml`
  - Snow Removal: `snow-removal-services-software.shtml`
  - Locksmith: `locksmith-schedule-management-software.shtml`
- **Automotive**:
  - Auto Detailing & Booking: `auto-detailing-services-booking-software.shtml`
  - Auto Repair: `auto-repair-software.shtml`
  - Car Wash: `car-wash-services-booking-software.shtml`
- **Pet Services**:
  - Pet Grooming: `pet-groomers-software.shtml`
  - Dog Walking: `dog-walking-business-software.shtml`
- **Other Local Services**:
  - Photography Studios: `local-photography-studios.shtml`
  - Fitness Trainers & Centers: `fitness-centers-software.shtml`, `independent-fitness-trainers-management-software.shtml`
  - Bicycle Repair: `bicycle-repair-tune-ups-booking-software.shtml`

## Tech Stack & Architecture

- **Markup & Structure**:
  - Strict HTML5 semantic elements (`<header>`, `<main>`, `<section>`, `<footer>`, `<article>`).
  - Server Side Includes (SSI) are heavily used. Example: `<!--#include virtual="components/Header/header-f.shtml" -->`. Do not remove or hardcode these inclusions.
- **Styling Architecture**:
  - Master stylesheets: `css/style.min.css` (global classes), `css/vendors.min.css` (Bootstrap and third-party libraries), `css/responsive.min.css` (media queries).
  - Theme Styles: `demos/landing-page/landing-page.css`.
  - Override styles: `css/custom.css` and `css/custom-v1.css` for custom updates. Do not add style overrides directly in inline `style` tags unless specifying background images.
- **Color System Tokens**:
  - Backgrounds: Dark theme utilizing `--bg-gray: #0d0d0c`, `--bg-card: rgba(39, 39, 42, 0.5)`, `--bg-stats: #0a0a0a`.
  - Accent Color: Vibrant Gold/Amber (`--base-color` or `#f59e0b`).
  - Text: High-contrast white (`--white: #ffffff`) and muted zinc (`#a1a1aa`, `#d4d4d8`).
- **Typography**:
  - Primary Headers: `"Urbanist"`, Sans-Serif.
  - Accent icons: FontAwesome (`fa-solid`, etc.) and Bootstrap Icons (`bi`).

## Visual & Layout Standards (Aesthetic Guidelines)

- **Premium Modern Look**: Always apply rich design principles (glassmorphism, backdrop filters, clean border radii, subtle animations, glowing effects on hover).
- **Hero Banners**: Use section style: `background: var(--black) url('images/banner/rectangle_pages.svg') center top no-repeat`. High contrast headings, clear primary CTA (`clarro-btn`), and secondary CTA (`btn-custom-black` with play icon).
- **Stat Items**: Tonal boxes for metrics (e.g. `increase in appointments` or `growth in ROI`) with large percentages and custom icons.
- **Interactive Element Glows**: Implement `.feature-card` glow hover effects:
  ```css
  .feature-card:hover {
      border-color: rgba(245, 158, 11, 0.3);
      background: rgba(39, 39, 42, 0.7);
      transform: translateY(-4px);
  }
  ```
- **Responsive Layouts**: Ensure grid configurations collapse neatly on mobile viewports (`@media only screen and (max-width: 768px)` / `@media only screen and (max-width: 991px)`).

## Coding & Collaboration Rules

1. **SSI Preservation**: Do not break or modify global headers, footers, or menu files. Keep `components/Header/header-f.shtml` intact unless explicitly requested.
2. **Asset Organization**: Images must reside in `images/` or its subdirectories (e.g., `images/saloon/`, `images/home/`). Ensure `loading="lazy"` and `fetchpriority="low"` are used for non-hero images to maximize Largest Contentful Paint (LCP) performance.
3. **SEO Meta Requirements**:
   - Every `.shtml` file must have a single `<h1>` tag matching the focus keyword.
   - Descriptive title tag: `<title>Industry Software Name | Clarro SaaS</title>`.
   - Descriptive and persuasive meta description (<160 characters).
   - A canonical link pointing to the exact page URL.
4. **Clean Code**: Avoid adding unformatted, nested CSS inside HTML. Maintain SASS structure (`sass/` folder) if compiling or use `css/custom-v1.css`.